The Philosophy of OptiFlow

OptiFlow Media is a technical demonstration of Smart Components: moving visual logic from the application bundle to the delivery layer.

The "Naive" Problem

Traditionally, handling diverse user-generated content in React requires complex manual logic. To prevent layout shifts (CLS), developers often use useEffectto fetch image metadata, determine orientation, and then apply conditional CSS.

Traditional Cost

+ 30 lines of client-side JS

+ Higher Cumulative Layout Shift (CLS)

+ Delayed Time to Interactive (TTI)

The Smart Solution

By leveraging Cloudinary Conditional Transformations, we offload this entire decision-making process to the CDN. Our component simply tells the server:"If this image is a portrait, generate a blurred background to fill the 16:9 frame."

Performance (Rick)
Zero layout shifts. The image arrives at the browser already formatted for its designated container.
Velocity (Dave)
Write one component that handles infinite edge cases without extraif/else statements in your JSX.

The Stack

  • Next.js 16 (Turbopack)
  • next-cloudinary
  • Server Actions
  • unified `use cache`
  • Shadcn UI
  • JSDoc/TypeDoc